[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.reporty.cz\/digitalni-reklama\/#Article","mainEntityOfPage":"https:\/\/www.reporty.cz\/digitalni-reklama\/","headline":"Digit\u00e1ln\u00ed reklama","name":"Digit\u00e1ln\u00ed reklama","description":"Ti, kte\u0159\u00ed se v tomto sv\u011bt\u011b ihned uchytili a za\u010dali se u\u010dit od za\u010d\u00e1tk\u016f jsou nyn\u00ed ve velk\u00e9 v\u00fdhod\u011b, proto\u017ee mohou spr\u00e1vn\u011b reagovat. Jen takov\u00fd oprav\u00e1\u0159 po\u010d\u00edta\u010d\u016f, nebo ten kdo&hellip;<a href=\"https:\/\/www.reporty.cz\/digitalni-reklama\/\" class=\"more-link\"><span class=\"more-button\">P\u0159e\u010d\u00edst<span class=\"screen-reader-text\">Digit\u00e1ln\u00ed reklama<\/span><\/span><\/a>","datePublished":"2020-04-11","dateModified":"2023-06-09","author":{"@type":"Person","@id":"https:\/\/www.reporty.cz\/author\/#Person","name":"","url":"https:\/\/www.reporty.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/cfe4dae5aaf43720425415780408681beb9b9a829e9a657295ed1cacce5febc2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/cfe4dae5aaf43720425415780408681beb9b9a829e9a657295ed1cacce5febc2?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"reporty.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.reporty.cz\/wp-content\/uploads\/Reklama%20na%20aut%C4%9B.jpg","url":"https:\/\/www.reporty.cz\/wp-content\/uploads\/Reklama%20na%20aut%C4%9B.jpg","height":0,"width":0},"url":"https:\/\/www.reporty.cz\/digitalni-reklama\/","about":["Spole\u010dnosti"],"wordCount":427,"articleBody":"   Ti, kte\u0159\u00ed se v tomto sv\u011bt\u011b ihned uchytili a za\u010dali se u\u010dit od za\u010d\u00e1tk\u016f jsou nyn\u00ed ve velk\u00e9 v\u00fdhod\u011b, proto\u017ee mohou spr\u00e1vn\u011b reagovat. Jen takov\u00fd oprav\u00e1\u0159 po\u010d\u00edta\u010d\u016f, nebo ten kdo rozum\u00ed slo\u017eit\u00e9mu programov\u00e1n\u00ed si mohu gratulovat. Ve sv\u00e9 podstat\u011b si mohu diktovat ceny. Proto\u017ee zase tolik jich nen\u00ed. V\u0161ichni lid\u00e9 p\u0159i\u0161li s n\u011b\u010d\u00edm, co se t\u00fd\u010de po\u010d\u00edta\u010d\u016f do styku. Nikomu se to nevyhne. Nen\u00ed t\u0159eba se toho b\u00e1t, ale je t\u0159eba to um\u011bt chytit do ruky. Bez digit\u00e1ln\u00edch pomocn\u00edk\u016f by se n\u00e1m asi \u017eilo h\u016f\u0159e. V\u0161ichni, kdo podnikaj\u00ed daj\u00ed \u010dl\u00e1nku za pravdu v tom, \u017ee tento v\u011bk p\u0159inesl pov\u011bdom\u00ed o jejich firm\u011b i tam, kde by se norm\u00e1ln\u011b \u017e\u00e1dn\u00e1 informace nedostala. Kdy\u017e tak je n\u00e1hodou a nikoli c\u00edlen\u011b. Je t\u00edm my\u0161lena reklama. Miliardy lid\u00ed denn\u011b prohl\u00ed\u017e\u00ed internetov\u00e9 str\u00e1nky a hledaj\u00ed zbo\u017e\u00ed, slu\u017eby \u010di konkr\u00e9tn\u00ed firmu. A mezi t\u00edm je na ka\u017ed\u00e9 str\u00e1nce spousta reklam. Ka\u017ed\u00e1 firma spol\u00e9h\u00e1 na to, \u017ee doty\u010dn\u00fd nebude hledat ve slo\u017eit\u00fdch seznamech, ale pokud padne zrak na jeho firmu, tedy p\u0159esn\u011b reklamu jeho firmy, je z n\u011bj potencion\u00e1ln\u00ed z\u00e1kazn\u00edk. Ti, kdo um\u00ed postavit web jsou opravdu p\u00e1ni a ti kdo um\u00ed v\u0161ude vpa\u0161ovat reklamu je\u0161t\u011b v\u011bt\u0161\u00ed. Na \u201evelk\u00fd web\u201c se m\u016f\u017ee usadit spousta men\u0161\u00edch. Zcela jist\u011b vid\u00edte na jedn\u00e9 str\u00e1nce reklamy na dal\u0161\u00ed a dal\u0161\u00ed firmy, nem\u00e1te-li ov\u0161em zapnut\u00fd blokova\u010d. V tom p\u0159\u00edpad\u011b vid\u00edte jen tmav\u00e9 obd\u00e9ln\u00edky, nebo nevid\u00edte nic. Samoz\u0159ejm\u011b, \u017ee ten blok\u00e1tor reklam neum\u00ed zablokovat v\u0161echny, ten, kdo je zad\u00e1v\u00e1 to prost\u011b mus\u00ed um\u011bt. Reklamn\u00ed agentura B\u0159eclav by o t\u00e9to problematice mohla napsat rom\u00e1n, kdyby ov\u0161em nem\u011bli svou pr\u00e1ci. Jsou to pr\u00e1v\u011b oni, kdo se zab\u00fdvaj\u00ed nejen um\u00edst\u011bn\u00edm reklamy n\u011bkam, a nemus\u00ed to b\u00fdt jen na webech, ale tak\u00e9 se j\u00ed chop\u00ed od \u00fapln\u00e9ho za\u010d\u00e1tku. Tedy od n\u00e1vrhu vzhledu a\u017e po kone\u010dn\u00fd efekt. Ano, klidn\u011b to m\u016f\u017ee b\u00fdt i billboard, nebo jen sv\u00edt\u00edc\u00ed logo firmy. Tohle v\u0161echno reklamn\u00ed agentura B\u0159eclav ImperialMedia um\u00ed, tedy, p\u0159esn\u011bji jej\u00ed zam\u011bstnanci. Tak\u017ee pokud byste cht\u011bli reklamu, v\u00edte, kam se obr\u00e1tit.                                                                                                                                                                                                                                                                                                                                                                                           4\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Digit\u00e1ln\u00ed reklama","item":"https:\/\/www.reporty.cz\/digitalni-reklama\/#breadcrumbitem"}]}]